Drive Momentum was founded by Aaron Holland, a 20-year automotive industry veteran with experience on every side of the business: dealerships, third-party platforms, OEM, and vendor partners.

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Across each role, one constant always remained for dealers: too much noise. Too many vendors. Too many reports and meetings. Too many pitches, shiny new tools, and marketing investments that fail to produce meaningful results.

Drive Momentum was built to change that.

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So the decision was made, stop working for companies that use the word “partner”, and actually go be a partner. Our role is to be your most trusted support system: bringing clarity, practical guidance, and accountable execution to help your dealership grow.

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We understand the dealer world, the pressures you face, and what it takes to create real momentum. Through six core pillars, we provide the direction and support you need—so you can spend less time sorting through the noise and more time focused on running your business.